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Posts Tagged ‘Product Placements’

What People Think Is Advertising [CHART]

By David Erickson | July 5, 2019
Chart: What People Consider Advertising

While global consumers’ attitudes towards advertising haven’t changed much over the past year, those in the US report being somewhat less bothered by advertising this year than last.

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Trust In Advertising Formats By Generation, October 2015 [CHART]

By David Erickson | December 8, 2015

Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.

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Trust In Advertising By Format, October 2015 [CHART]

By David Erickson | December 8, 2015

Among paid media channels, traditional media outperform online and mobile ads in trust.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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