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Posts Tagged ‘Product Placement’

10 Marketing Lessons From Apple [INFOGRAPHIC]

By David Erickson | May 4, 2019
Infographic: 10 Marketing Lessons From Apple

This infographic from the Web Design Group illustrates ten lessons you can learn from the model Apple sets for marketing.

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How Podcasters Make Money [CHART]

By David Erickson | November 17, 2017
Chart: How Podcasters Make Money

Podcast audiences continue to grow, and there are signs that advertisers are warming to their receptive audiences.

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Attitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]

By David Erickson | January 14, 2017
Attitudes Toward Advertising Formats by Generation

The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.

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Generation X Purchase Influences, 2014 & 2016 [CHART]

By David Erickson | December 15, 2016
Chart: Generation X Purchase Influences - 2014-2016

Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.

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Top Influences Over US Consumers' Purchase Decisions, April 2015 [CHART]

By David Erickson | April 29, 2015

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.

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Interest In TV Commerce, March 2015 [CHART]

By David Erickson | March 13, 2015

Roughly 7 in 10 US adults who have a TV or other device connected to the internet agree that they would be interested in using their remote while watching TV ads to have a sample of a product automatically mailed to them.

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Changing Marketing Media Mix, August 2014 [CHART]

By David Erickson | September 9, 2014

Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.

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Women's Trust In Word-of-Mouth Recommendations [INFOGRAPHIC]

By David Erickson | May 9, 2014

This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.

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US Consumers’ Biggest Purchase Influencers, April 2014 [CHART]

By David Erickson | April 4, 2014

Word-of-mouth emerges as most influential, with TV ads leading the way among paid media.

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Attitudes Toward Brand Advertising During The Winter Olympics [CHART]

By David Erickson | February 24, 2014

A June 2013 study by Experian Marketing Services found that Olympic TV viewers in the US would likely notice brands’ ads while watching.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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