Posts Tagged ‘Product Listing Ads’
US Retailers Paid Search Metric Growth For Text vs Product Ads, Q4 2014 [CHART]
US retail paid search clicks for Product Listing Ads and Bing Product Ads combined rose 50.8% year over year in Q4 2014, vs. 6.4% for text ads.
Read MoreRetailer Search Ad Click Share By Search Engine, Q4 2014 [CHART]
Retail advertisers took spending on Product Listing Ads (PLAs) to another level at the end of 2014.
Read MoreUS Product Listing Ad Metrics Growth, Q4 2013 [CHART]
Product Listing Ads appeared 380% more often in Q4 2013 than they did a year earlier and produced 312% more clicks.
Read MorePrimary Source For Product Listing Ads Budget, Q1 2014 [CHART]
Product Listing Ads were the main driver of the 8% year-over-year increase in US paid search ad spending in Q1 2014.
Read MoreGoogle's Product Listing Ad Performance Compared To Paid Search, Q1 2014 [CHART]
62% of marketing professionals worldwide had taken money from existing paid search budgets and put this toward PLAs instead.
Read MoreClick Share Of US Product Listing Ads By Device, Q4 2012-Q4 2013 [CHART]
The most impressive growth for product listing ads was seen in mobile, which continued to grab click share from desktop.
Read MoreCTR & CPC Rates for Product Listing Ads, Q4 2012-Q4 2013 [TABLE]
Google’s Product Listing Ads (PLAs)—enhanced search ads that include features such as price and image—saw steep growth in Q4 2013.
Read MoreShare Of Product Listing Ad Spending vs. Text Ads, October 2012-July 2013 [CHART]
While July saw a slight dropoff in clicks on the enhanced search ads, the overall trend seems to be toward more PLA clicks.
Read MoreProduct Listing Ad Metrics, January 2012-July 2013 [TABLE]
The outlook for PLAs is good given that the ads do seem to garner higher clickthrough rates (CTRs) every month.
Read MoreShare Of Product Listing Ad Impressions vs. Text Ads, October 2012-July 2013 [CHART]
In July 2013, 1.05% of text ads worldwide were PLAs, compared to 1.22% just two months earlier.
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