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Posts Tagged ‘Product Listing Ads’

US Retailers Paid Search Metric Growth For Text vs Product Ads, Q4 2014 [CHART]

By David Erickson | March 16, 2015

US retail paid search clicks for Product Listing Ads and Bing Product Ads combined rose 50.8% year over year in Q4 2014, vs. 6.4% for text ads.

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Retailer Search Ad Click Share By Search Engine, Q4 2014 [CHART]

By David Erickson | March 16, 2015

Retail advertisers took spending on Product Listing Ads (PLAs) to another level at the end of 2014.

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US Product Listing Ad Metrics Growth, Q4 2013 [CHART]

By David Erickson | August 19, 2014

Product Listing Ads appeared 380% more often in Q4 2013 than they did a year earlier and produced 312% more clicks.

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Primary Source For Product Listing Ads Budget, Q1 2014 [CHART]

By David Erickson | April 25, 2014

Product Listing Ads were the main driver of the 8% year-over-year increase in US paid search ad spending in Q1 2014.

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Google's Product Listing Ad Performance Compared To Paid Search, Q1 2014 [CHART]

By David Erickson | April 24, 2014

62% of marketing professionals worldwide had taken money from existing paid search budgets and put this toward PLAs instead.

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Click Share Of US Product Listing Ads By Device, Q4 2012-Q4 2013 [CHART]

By David Erickson | February 10, 2014

The most impressive growth for product listing ads was seen in mobile, which continued to grab click share from desktop.

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CTR & CPC Rates for Product Listing Ads, Q4 2012-Q4 2013 [TABLE]

By David Erickson | February 10, 2014

Google’s Product Listing Ads (PLAs)—enhanced search ads that include features such as price and image—saw steep growth in Q4 2013.

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Share Of Product Listing Ad Spending vs. Text Ads, October 2012-July 2013 [CHART]

By David Erickson | September 6, 2013

While July saw a slight dropoff in clicks on the enhanced search ads, the overall trend seems to be toward more PLA clicks.

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Product Listing Ad Metrics, January 2012-July 2013 [TABLE]

By David Erickson | September 6, 2013

The outlook for PLAs is good given that the ads do seem to garner higher clickthrough rates (CTRs) every month.

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Share Of Product Listing Ad Impressions vs. Text Ads, October 2012-July 2013 [CHART]

By David Erickson | September 6, 2013

In July 2013, 1.05% of text ads worldwide were PLAs, compared to 1.22% just two months earlier.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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