Posts Tagged ‘Product Demos’
Content Buyers Consider Valuable Enough To Submit A Form, April 2015 [CHART]
B2B vendor websites are often lacking the content elements buyers perceive as being most important.
Read MoreTop Content Needs For IT Decision-Makers By Purchase Stage, January 2015 [TABLE]
IT decision-makers tend to rely on news articles and product demos early on in the purchase process, turning to product testing and reviews during the vendor evaluation and selection stage, and ROI and other assessment tools to sell internally and authorize the purchase.
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