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Posts Tagged ‘Product Demos’

Content Buyers Consider Valuable Enough To Submit A Form, April 2015 [CHART]

By David Erickson | June 15, 2015

B2B vendor websites are often lacking the content elements buyers perceive as being most important.

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Top Content Needs For IT Decision-Makers By Purchase Stage, January 2015 [TABLE]

By David Erickson | January 6, 2015

IT decision-makers tend to rely on news articles and product demos early on in the purchase process, turning to product testing and reviews during the vendor evaluation and selection stage, and ROI and other assessment tools to sell internally and authorize the purchase.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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