Posts Tagged ‘Pricing’
Factors That Affect Trust In Brands
As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase.
Read MoreSEO & PPC Rates [CHART]
Around 1 in 5 US agencies offering either SEO (19.7%) or PPC (21.7%) services have a minimum single project spend of more than $5,000, according to the Digital Marketing Industry Pricing Survey from Credo.
Read MoreWhy People Shop At Amazon [CHART]
People are primarily motivated to shop on Amazon by low prices, free shipping, and convenience. And yet these same factors – particularly prices and free shipping – would also help shoppers purchase from another retailer, according to the study.
Read MoreAmericans Prioritizing Quality Over Price By Demographic, October 2013 [CHART]
47% of Americans agree that they would switch brands for one they believe is higher quality, even if the price is higher.
Read MoreShowrooming Price Elasticity, July 2013 [CHART]
58% of smart phone owners practice showrooming.
Read MoreInfluence Of Shipping Costs On Online Shoppers, June 2013 [TABLE]
When asked their top drivers of positive recommendations for an online retailer, a leading 68% of respondents cited free shipping, easily the top answer.
Read MoreB2B Lead Quantity & Quality By Content Type, December 2012 [CHART]
Free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers.
Read MoreMost Effective Pricing Strategies For Combating Price Transparency, June 2012 [CHART]
Seeing that many consumers want the best price, retailers that decide to optimize pricing across channels are moving toward a personalized pricing approach based on consumer shopping habits.
Read MoreMost Important Influences In Deciding Where To Shop, March 2012 [CHART]
Price and sales and special deals were by far the primary influences in deciding where online consumers shopped.
Read MoreOffline & Online Price Consistency, June 2012 [CHART]
A recent RetailWire survey suggests that offering different prices across channels will become commonplace.
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