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Posts Tagged ‘Press Releases’

Top Factors That Would Most Improve Press Release Effectiveness

By David Erickson | June 23, 2020 | 0
Chart: Top Factors For Improving Press Release Effectiveness

Almost any journalist (or editor or producer or blogger or podcaster) will tell you they are inundated with irrelevant pitches from public relations ‘professionals.’

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B2B Technology Buying Cycle [INFOGRAPHIC]

By David Erickson | December 10, 2017

This infographic from Scribewise illustrates the B2B technology buying cycle. 

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SMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

By David Erickson | April 7, 2015

US small and medium-sized businesses were seeing more success with their website than any other channel.

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Top Video SEO Techniques, May 2014 [CHART]

By David Erickson | May 22, 2014

The most popular video SEO tactics are tagging videos with keyword terms (73%) and annotating videos (58%).

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4 Types Of Content For Marketing [CHART]

By David Erickson | January 13, 2014

This superb chart by distilled breaks down content according to marketing goals, from awareness to purchase.

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B2B Marketing Tactics, 2012 & 2013 [TABLE]

By David Erickson | September 27, 2013

Websites were the most uniformly employed technique, used by 85% of those polled.

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Best Agency Self-Promotion Lead Generation Tactics, July 2013 [CHART]

By David Erickson | September 18, 2013

Email lead capture programs were seen as effective for generating leads by just 29.7% of agency execs, while advertising was even less popular.

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Most Effective Types Of Content For Marketing, August 2012 [CHART]

By David Erickson | November 7, 2012

The most effective type of content marketing is email newsletters, cited by half of in-house marketer respondents.

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Types Of Inbound Marketing Content, 2012 [CHART]

By David Erickson | September 24, 2012

SEOmoz found over two-thirds of online marketers worldwide generated short-form content assets such as blog posts, social media updates, articles and guides.

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What Journalists Want From Press Releases & Online Newsrooms [INFOGRAPHIC]

By David Erickson | August 24, 2012

75% of journalists say they want access to video from online newsrooms.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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