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Posts Tagged ‘Predictive Modeling’

How Marketers Are Maximizing Their Value, August 2014 [CHART]

By David Erickson | September 12, 2014

Marketers are most interested in improving customer segmentation and targeting.

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Global Big Data Analytics Capabilities, 2012 [CHART]

By David Erickson | December 18, 2012

Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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