Posts Tagged ‘Predictive Marketing’
Priorities vs Challenges Of Marketing Data [CHART]
About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While a slight majority are integrating data, 43% of respondents reported that they’re merely talking about doing this.
Read MoreUse & Awareness Of Predictive Marketing For B2B, September 2015 [CHART]
Among those who are using predictive marketing, most have not fully bought in.
Read MoreImportance Of Predictive Marketing For B2B, September 2015 [CHART]
Predictive marketing is quickly becoming important among business-to-business (B2B) marketers.
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