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Posts Tagged ‘Predictive Marketing’

Priorities vs Challenges Of Marketing Data [CHART]

By David Erickson | April 13, 2018
Chart: Priorities vs Challenges Of Marketing Data

About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While a slight majority are integrating data, 43% of respondents reported that they’re merely talking about doing this.

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Use & Awareness Of Predictive Marketing For B2B, September 2015 [CHART]

By David Erickson | January 13, 2016

Among those who are using predictive marketing, most have not fully bought in.

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Importance Of Predictive Marketing For B2B, September 2015 [CHART]

By David Erickson | January 13, 2016

Predictive marketing is quickly becoming important among business-to-business (B2B) marketers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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