Posts Tagged ‘Predictive Analytics’
Artificial Intelligence's Effect On Email Marketing [INFOGRAPHIC]
This infographic from Connext Digital illustrates seven ways artificial intelligences is influencing email marketing.
Read MoreTrends Affecting Creative Professionals [CHART]
Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.
Read MorePriorities vs Challenges Of Marketing Data [CHART]
About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While a slight majority are integrating data, 43% of respondents reported that they’re merely talking about doing this.
Read MoreB2B Digital Marketing Priorities [CHART]
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
Read MoreCritical Factors For Effective Marketing [CHART]
The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.
Read MoreB2B Marketing Analytics Needing More Attention [CHART]
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
Read MoreHow Marketers Rate Predictive Analytics [CHART]
Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.
Read MoreTop Goals Marketers Have For Using Data [CHART]
Company marketers see an improved customer experience as their top goal for using data in marketing, while agencies are slightly more focused on identifying new audiences and customers.
Read MoreImportance Of Predictive Marketing For B2B, September 2015 [CHART]
Predictive marketing is quickly becoming important among business-to-business (B2B) marketers.
Read MoreB2B Marketing Tactics & Technologies Expected To Deliver ROI, July 2015 [CHART]
The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.
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