Predictive Analytics Archives - e-Strategy Trends

Infographic: 7 Ways Artificial Intelligence Influences Email Marketing

This infographic from Connext Digital illustrates seven ways artificial intelligences is influencing email marketing.

Chart: Trends Affecting Creative Professionals

Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.

Chart: Priorities vs Challenges Of Marketing Data

About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While a slight majority are integrating data, 43% of respondents reported that they’re merely talking about doing this.

Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.

Chart: Critical Factors For Effective Marketing

The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.

Chart: B2B Marketing Analytics Needing More Attention

The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.

Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.

Company marketers see an improved customer experience as their top goal for using data in marketing, while agencies are slightly more focused on identifying new audiences and customers.