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Posts Tagged ‘Predictive Analytics’

Artificial Intelligence's Effect On Email Marketing [INFOGRAPHIC]

By David Erickson | July 7, 2019
Infographic: 7 Ways Artificial Intelligence Influences Email Marketing

This infographic from Connext Digital illustrates seven ways artificial intelligences is influencing email marketing.

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Trends Affecting Creative Professionals [CHART]

By David Erickson | September 21, 2018 | 0
Chart: Trends Affecting Creative Professionals

Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.

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Priorities vs Challenges Of Marketing Data [CHART]

By David Erickson | April 13, 2018
Chart: Priorities vs Challenges Of Marketing Data

About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While a slight majority are integrating data, 43% of respondents reported that they’re merely talking about doing this.

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B2B Digital Marketing Priorities [CHART]

By David Erickson | June 29, 2017
Chart: B2B Digital Marketing Priorities

Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.

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Critical Factors For Effective Marketing [CHART]

By David Erickson | January 17, 2017
Chart: Critical Factors For Effective Marketing

The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.

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B2B Marketing Analytics Needing More Attention [CHART]

By David Erickson | January 1, 2017
Chart: B2B Marketing Analytics Needing More Attention

The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.

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How Marketers Rate Predictive Analytics [CHART]

By David Erickson | November 25, 2016

Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.

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Top Goals Marketers Have For Using Data [CHART]

By David Erickson | August 31, 2016

Company marketers see an improved customer experience as their top goal for using data in marketing, while agencies are slightly more focused on identifying new audiences and customers.

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Importance Of Predictive Marketing For B2B, September 2015 [CHART]

By David Erickson | January 13, 2016

Predictive marketing is quickly becoming important among business-to-business (B2B) marketers.

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B2B Marketing Tactics & Technologies Expected To Deliver ROI, July 2015 [CHART]

By David Erickson | December 11, 2015

The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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