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Posts Tagged ‘Podcast’

Voice Assistant User Penetration [CHART]

By David Erickson | August 7, 2019
Chart: Voice Assistant User Penetration

In 2017, nearly 80 million Americans used a voice assistant at least once a month on any device; that number is expected to reach 123 million by 2021, constituting 36.6% of the United States population, according to eMarketer.

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Instagram User Penetration, 2016-2021 [CHART]

By David Erickson | March 16, 2018
Chart: Instagram User Penetration, 2016-2021

One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.

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Saying You In YouTube Videos [CHART]

By David Erickson | March 12, 2017
Chart: Saying You In YouTube Videos

Saying the word ‘you’ just once in the first 5 seconds of a YouTube video can increase overall views by 66%.

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Audience Retention Rates by Length of Podcast [CHART]

By David Erickson | December 25, 2016
Chart: Audience Retention Rates by Length of Podcast

Listeners make their decisions to commit to a podcast in those crucial opening moments. A mediocre episode with a good intro will almost always perform better than a great episode with a poor intro.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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