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Posts Tagged ‘Podcast Marketing’

Where People Listen To Podcasts [CHART]

By David Erickson | December 13, 2019
Chart: Where People Listen To Podcasts

The US population has embraced podcasts, with the majority of Americans over the age of 12 years listening to them on a weekly basis.

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Podcast Discovery Channels [CHART]

By David Erickson | February 15, 2019
Chart: Top Podcast Discovery Channels

The podcast audience is growing, and people are becoming heavier listeners over time.

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Podcast Ad Spending [INFOGRAPHIC]

By David Erickson | June 24, 2018
Infographic: Podcast Ad Spending

This infograpic by eMarketer breaks down the degree to which marketers are spending on podcast advertising.

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Podcast Listeners By Location [INFOGRAPHIC]

By David Erickson | June 23, 2018
Infographic: Podcast Listeners By Location

This infograpic by eMarketer breaks down where people listen to podcasts.

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Media Engagement Activities [CHART]

By David Erickson | May 17, 2018
Chart: Media Engagement Activities

The majority of adults in the US engage with a variety of media on a regular basis, ranging from watching shows and episodes to listening to music, checking social media and watching short videos.

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Podcast Listeners On LinkedIn By Age [CHART]

By David Erickson | February 14, 2018
Podcast Listeners on LinkedIn By Age

More than one-third (35%) of LinkedIn members around the world listen to podcasts, and fewer than 1 in 10 (8%) don’t know what a podcast is, according to results from a LinkedIn survey of more than 2,500 members.

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B2B Technology Buying Cycle [INFOGRAPHIC]

By David Erickson | December 10, 2017

This infographic from Scribewise illustrates the B2B technology buying cycle. 

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Why People Want Smart Speakers [INFOGRAPHIC]

By David Erickson | October 2, 2017
Infographic: Why People Want Smart Speakers

NPR commissioned research to find out why people want smart speakers. Music was unsurprisingly at the top of the reasons why they use these devices.

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2016 Podcast Listener Report [VIDEO]

By David Erickson | June 4, 2016

The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.

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Top Activities Of Podcast Listeners [TABLE]

By David Erickson | May 31, 2016

Podcast listeners are adventurous, and they love the great outdoors. Hiking-, backpacking- and camping-related content will grab their attention.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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