Posts Tagged ‘Pinterest’
Pinterest Lens Visual Searches, 2017-2018 [CHART]
Pinterest has an ambitious visual search strategy, which has produced tools such as Shop the Look, which lets users select blue dots within a pin to find similar products, and Lens, a real-time visual search tool embedded in the camera of the Pinterest App (and elsewhere).
Read MoreSocial Channels That Have A Significant Influence On Shopping [TABLE]
When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.
Read MoreTeen Social Media Use By Network [CHART]
The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.
Read MoreInstagram Influence [INFOGRAPHIC]
This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.
Read MoreSocial Media Sharing [INFOGRAPHIC]
This inforgaphic from Promo illustrates what, where and why people share content on social media.
Read MoreSocial Media Use Frequency By Channel [CHART]
About 7 in 10 American adults report being online ‘almost constantly’ (26%) or ‘several times a day’ (43%), according to recent data from the Pew Research Center. Many of those are likely spending their online time visiting social media platforms.
Read MoreSocial Retail By Age & Plaform [TABLE]
Millennials had higher incidences of being inspired by Instagram to make a purchase, though buying spurred by Snapchat was more evenly distributed by age.
Read MoreCreating Viral Infographics [INFOGRAPHIC]
This infographic from Growista illustrates some tricks and tactics to create more compelling and shareable infographics.
Read MoreInfluencer Marketing Tools [INFOGRAPHIC]
This infographic by Izea illustrates influencer marketing tools and provides tips on how to use them.
Read MoreDigital Marketing Reassessment [INFOGRAPHIC]
This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
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