Posts Tagged ‘Pharmaceutical Marketing’
Online Pharmaceutical Marketing Effectiveness, June 2013 [CHART]
Prospects who visited a branded pharmaceutical site demonstrated a 14.8-point lift in aided awareness and an 8.8-point lift in unaided awareness.
Read MoreTop Gaining Site Categories, February-March 2013 [CHART]
An analysis of web traffic trends in March shows that lifestyle sites saw an uptick in traffic, with unique visitors to gay and lesbian sites up 40% month-over-month to 11 million, and visitors to religion and spirituality sites increasing by 11%, to 37.5 million.
Read MoreIndustries & Products For Which People Have Written Post-Purchase Online Reviews, October 2012 [TABLE]
Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.
Read MorePromotional Plans Of American Pharmaceutical & Biotech Companies, June 2012 [TABLE]
33% of pharmaceutical companies are digital beginners.
Read MoreTop American Advertising Verticals, Q3 2012 [CHART]
US ad spend grew 7% year-over-year in Q3.
Read MoreTypes Of Companies/Products People Follow On Social Networks [CHART]
The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.
Read MoreMost Popular Types Of Companies Followed On Social Networks [CHART]
Entertainment-related companies are the most popular to follow on social networks.
Read MoreUS Online Ad Spending By Industry, 2011-2016 [CHART]
While aggregate spending will increase over the forecast period, spending in the entertainment sector will actually decline this year.
Read MoreNorth American Email Marketing Metrics By Industry [CHART]
Apparel retailers in North America had the highest—and a near-perfect—delivery rate.
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