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Posts Tagged ‘Persuasion’

Direct Response Copy That Converts [INFOGRAPHIC]

By David Erickson | May 26, 2019
Infographic: Direct Response Copy That Converts

This infographic from Koeppel Direct illustrates the factors that contribute to copywriting that converts.

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Email Engagement Tactics [INFOGRAPHIC]

By David Erickson | February 16, 2019
Infographic: Email Engagement Tactics

This infographic from Email Monks (via MarketingProfs) illustrates seven tactics you can employ to increase the engagement with your email list subscribers.

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Social Media Persuasion By Demographic [CHART]

By David Erickson | October 19, 2018 | 1
Chart: Social Media Persuasion By Demographic

We may believe we’re each living in our own social media bubble full of like-minded folks, but survey data suggests that some of us are being persuaded to change our minds thanks to social posts.

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Words That Convert [INFOGRAPHIC]

By David Erickson | July 14, 2018
Infographic: Words That Convert

This infographic from Uberflip illustrates words that have persuasive power and how they are used in marketing. 

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Pre-Suasion: Preparing For Persuasion [INFOGRAPHIC]

By David Erickson | December 26, 2016
Infographic: Pre-Suasion

This infographic, based on the research included in Author Robert Cialdini’s book Pre-Suasion, illustrates the importance of setting the stage for people to be in the right frame of mind in order to be persuaded by a marketing message.

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Persuasion [INFOGRAPHIC]

By David Erickson | May 20, 2015

Persuasion Infographic: This infographic by everreach illustrates many of the psychological factors involved in persuasion and influence.

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Top Elements Of Effective B2B Content, February 2015 [CHART]

By David Erickson | February 17, 2015

believe that their content marketing efforts are either somewhat (80%) or very (18%) effective.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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