Personal Care Marketing Archives - e-Strategy Trends

Table: Consumer Spending By Generation

Gen Xers had the highest average income before taxes last year, of roughly $95k, according to the latest annual Consumer Expenditure Survey from the Bureau of Labor Statistics, and they averaged the most spending, too.

Chart: Voice Commerce Appeal By Product Category

According to a Digitas survey, conducted by The Harris Poll, US smart speaker buyers are most receptive to buying personal care/wellness products (39%) and beauty supplies (38%) via voice commerce.

Chart: Amazo Sales Growth By Retail Category

Food is one of the most underpenetrated digital sales categories in the US: eMarketer expects only 2.8% of food and beverage sales will occur online this year.

Infographic: Instagram Influence

This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.

Chart: Brands Working With Instagram Influencers

According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.

Customer satisfaction with almost all forms of traditional retail dropped, while satisfaction with online retailers improved.

Baby Boomers on the whole report spending more than they were a year ago.

Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.

Half of teen spending is concentrated in 3 categories.

Americans spend $600 billion a year on groceries, the largest retail category by far. Less than 1% of those sales occur online.