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Posts Tagged ‘Personal Care Marketing’

Consumer Spending By Generation [TABLE]

By David Erickson | February 13, 2019
Table: Consumer Spending By Generation

Gen Xers had the highest average income before taxes last year, of roughly $95k, according to the latest annual Consumer Expenditure Survey from the Bureau of Labor Statistics, and they averaged the most spending, too.

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Voice Commerce Appeal By Product Categories [CHART]

By David Erickson | October 5, 2018
Chart: Voice Commerce Appeal By Product Category

According to a Digitas survey, conducted by The Harris Poll, US smart speaker buyers are most receptive to buying personal care/wellness products (39%) and beauty supplies (38%) via voice commerce.

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Amazon Sales Growth By Retail Category [CHART]

By David Erickson | September 3, 2018 | 0
Chart: Amazo Sales Growth By Retail Category

Food is one of the most underpenetrated digital sales categories in the US: eMarketer expects only 2.8% of food and beverage sales will occur online this year.

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Instagram Influence [INFOGRAPHIC]

By David Erickson | August 18, 2018
Infographic: Instagram Influence

This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.

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Brands Working With Instagram Influencers By Industry [CHART]

By David Erickson | October 9, 2017
Chart: Brands Working With Instagram Influencers

According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.

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Customer Satisfaction With the Retail, 2013 vs 2014 [CHART]

By David Erickson | February 23, 2015

Customer satisfaction with almost all forms of traditional retail dropped, while satisfaction with online retailers improved.

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Baby Boomers’ Spending Trends, February 2014 [TABLE]

By David Erickson | February 17, 2015

Baby Boomers on the whole report spending more than they were a year ago.

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Brand Loyalty By Gender, December 2014 [CHART]

By David Erickson | December 30, 2014

Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.

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US Millennial Teens' Spending By Category, October 2014 [CHART]

By David Erickson | November 30, 2014

Half of teen spending is concentrated in 3 categories.

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US Retail Sales By Category [CHART]

By David Erickson | September 16, 2014

Americans spend $600 billion a year on groceries, the largest retail category by far. Less than 1% of those sales occur online.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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