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Posts Tagged ‘Persona Marketing’

B2B & B2C Customer Data Integration [TABLE]

By David Erickson | October 17, 2018 | 0
Table: B2B & B2C Customer Data Integration

Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.

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B2B Content Priorities [CHART]

By David Erickson | December 22, 2017
Chart: B2B Content Priorities

More B2B content marketers this year than last are focused on building audiences. But does that mean that the content itself is becoming more customer-centric?

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Profile Of Global Digital Elite, April 2013 [TABLE]

By David Erickson | April 17, 2013

These 2% of global consumers – the “global digital elite” – see 24 times as many ads as the average consumer, and are so prized by marketers that they command 85% higher eCPMs than average.

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Impact Of Data On Marketers' Operations, Q1 2013 [TABLE]

By David Erickson | April 11, 2013

52% of marketers said data had a positive impact on identifying new business leads.

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Types Of Data Marketers Would Like To Add To Customer Profiles, Q1 2013 [CHART]

By David Erickson | April 11, 2013

71% of marketers were interested in adding predictive analytics around the lifetime value of customers to their customer data profile.

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Gaps In Customer Profiles, April 2013 [CHART]

By David Erickson | April 4, 2013

57% of marketers feel that they are missing important data points that could provide them with a more comprehensive view of their customer.

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Types Of Local Market Data Collected By Marketers, February 2013 [CHART]

By David Erickson | February 25, 2013

Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.

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Metrics: Average vs. Top-Performing Facebook Brand Pages By Users [CHART]

By David Erickson | August 28, 2012

For average Facebook brand pages, 83% of fans were considered Joiners who just participated in a campaign without spreading the word about it.

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Social Media Personas [INFOGRAPHIC]

By David Erickson | June 29, 2012
Infographic - Social Media Personas

Amia research created this infographic of six different social media personas.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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