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Posts Tagged ‘Path To Purchase’

Why Agency Planners Recommend Online Place-Based Media, 2013 vs 2014 [TABLE]

By David Erickson | December 13, 2014

90% of US agency planners’ media plans that included DPB had been approved in 2014.

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Changing Role Of Online Channels Within The Purchase Journey, October 2014 [TABLE]

By David Erickson | November 20, 2014

Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.

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Online Channels' Influence Throughout Path To Purchase, Q1 2014 [CHART]

By David Erickson | October 8, 2014

While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.

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Social Advertising & The Path To Purchase By Network, Q1 2014 [CHART]

By David Erickson | October 3, 2014

YouTube stood out as the most likely social media property by far to turn a prospect immediately into a customer.

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Influence Of Social Networks On Purchase Path By Funnel Position [VIDEO]

By David Erickson | September 8, 2014

YouTube is strongest at both introducing new products and helping to close the sale in the last stage.

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Devices UK Consumers Use Along The Path To Purchase, September 2013 [TABLE]

By David Erickson | April 22, 2014

Mobile’s share of UK retail website visits rose from 24.0% to 45.0% between Q4 2012 and Q4 2013.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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