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Posts Tagged ‘Parenthood’

Average Back-To-School Spending Among Parents By Category, 2012-2014 [TABLE]

By David Erickson | September 17, 2014

Among US parent internet users with school-age children and/or college students, average back-to-school spending on electronic devices was $529.

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Content Sharing By Category & Social Channel, Q2 2014 [CHART]

By David Erickson | July 27, 2014

Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1.

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US Parents Who Follow Brands On Social Networks, January 2014 [CHART]

By David Erickson | May 28, 2014

45% of US mother social networkers with children younger than 18 in the household followed brands on social sites.

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Online Video Viewer Demographic, May 2014 [TABLE]

By David Erickson | May 20, 2014

Online video is attracting a growing audience, with 1 in 5 or more American adults watching a TV show online (28%), amateur content (31%), or original digital video (22%) on at least a monthly basis.

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UK Parents Who Have Set Up Parental Controls By Device, March 2014 [CHART]

By David Erickson | April 15, 2014

Wiith video-on-demand watchdog ATVOD recently urging the UK government to do more to protect children from seeing graphic adult material.

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Americans' Daily Spending – With or Without Children, 2013 [CHART]

By David Erickson | March 19, 2014

Based on telephone interviews conducted Jan. 2-Dec. 29, 2013, on the Gallup Daily tracking survey, with a random sample of 172,556 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia.

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Top Website Types UK Households With Children Visit, December 2013 [CHART]

By David Erickson | March 6, 2014

UK households with children were 26% more likely than the average household to visit information sites online.

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Hispanics' Sharing Propensity & Influence, February 2014 [CHART]

By David Erickson | February 25, 2014

Hispanics are twice as likely to share content than non-Hispanics, with each user sharing 5 times more often.

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Degree To Which Americans Are Worried About Targeted Ads In Their Email Inbox, December 2013 [TABLE]

By David Erickson | February 13, 2014

Fully 85% of people were at least somewhat concerned with email service providers reading their emails via an algorithm.

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Degree To Which Americans Are Concerned About Non-Recipients Reading Their Emails, December 2013 [TABLE]

By David Erickson | February 13, 2014

Three-quarters of US email users—which represent nearly all internet users in the country—are worried about someone reading their email.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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