Pandora Archives - Page 2 of 5

Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.

Podcast listeners are now listening to more podcast audio than any other form of audio.

Facebook users’ attention is likely to be closely focused on content, where interspersed ads are not so easily ignored (even if users prefer they could be).

Facebook is the top mobile application for each age group.

Facebook will increase its share from 5.82% in 2013 to 7.79% in 2014—by far the largest among the US-based companies included in our forecast.

Microsoft will grow its net worldwide ad revenues by more than 20% over 2013 to reach $3.56 billion.

Instagram in May reached 32% of US smartphone mobile media users aged 18 and older who use iOS and Android platforms.

In Q1 2014, Facebook saw a 72% year-over-year rise in total global revenues, driven by mobile, which accounted for 59% of ad revenues during the same period—up from 30% a year prior, the company said.

Mobile-only visitor counts to leading publishers are growing rapidly, belying the notion that consumers are accessing content from both desktops and mobiles.