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Posts Tagged ‘Owned Media’

Consumer Trust In Earned & Owned Media [CHART]

By David Erickson | October 2, 2015

More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.

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Most Trusted Sources Of News & Information, November 2014 [CHART]

By David Erickson | February 16, 2015

Search engines have surpassed traditional media to become the most-trusted media source globally.

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Clients' Online Marketing Talent Gaps, April 2014 [CHART]

By David Erickson | May 6, 2014

About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area.

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Trusted Sources Of General News & Information [CHART]

By David Erickson | February 19, 2013

Trust in media is up five percent over last year, with search engines and traditional media topping the list: 58 percent overall said they trust those sources for news and information.

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Branded Online Video Distribution Tactics, December 2012 [CHART]

By David Erickson | February 7, 2013

Pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said they used it.

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Trust In General News Sources By Age, January 2013 [CHART]

By David Erickson | January 30, 2013

Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of citizens.

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Top Reasons South Korean Companies Use Social Networks [CHART]

By David Erickson | August 28, 2012

The most important objective in using social media was to improve customer communications and relationships (67.5%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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