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Posts Tagged ‘Over The Top’

OTT Video Viewing Locations [CHART]

By David Erickson | May 2, 2019
Chart: OTT Video Viewing Locations

According to polling by programmatic platform OpenX, 30% of US adults now watch over-the-top (OTT) video in the bathroom.

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Digital Video Ad Spending Share [CHART]

By David Erickson | January 25, 2018
Chart: Digital Video Ad Spending Share

US senior marketers estimated that Facebook and Google’s YouTube together command 66.1% of digital video ad spending.

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Over-The-Top Video Penetration Projection, 2017-2021 [CHART]

By David Erickson | January 24, 2018
Chart: OTT Video Use - 2017-2021

As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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