Posts Tagged ‘Open Rates’
Email Open & Click Rates By Subject Line Length, 2013 [CHART]
Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year.
Read MoreEmail Metrics By Daypart, Q4 2013 [TABLE]
Emails sent during the nighttime hours of 8pm to 12am saw the highest unique open rates, click rates, transaction rates and revenue per email.
Read MoreEmail Marketing Metrics By Day Of Week, Q4 2013 [TABLE]
Saturday had the highest open rates and average order sizes compared with all other days.
Read MoreUS Email Marketing Benchmarks, 2013 [CHART]
The mean unique open rate for US email marketers last year was 20.2% and the median rate 17.1%.
Read MoreEmail Open & Click Rate Trends, Q4 2009-Q4 2013 [CHART]
Open rates have been trending up, while click rates are moving in the opposite direction.
Read MoreLift In Email Performance With Coupon Incentives, Q4 2013 [CHART]
Email campaigns that offered recipients a coupon had a 34% higher unique click rate and a 14% higher unique open rate.
Read MoreEmail Marketing Performance By Daypart, Q4 2013 [TABLE]
That emails sent during off-peak hours – when the volume of emails was lowest – enjoyed the best response rates.
Read MoreEmail Marketing Benchmarks [INFOGRAPHIC]
This infographic from Experian illustrates some winning email marketing benchmarks.
Read MoreB2C Marketing Mobile Email Open Share, Q2-Q4 2013 [CHART]
A growing share of B2C marketers’ email opens are occurring on tablets.
Read MoreEffect Of Email Subject Line Personalization On Open Rates By Industry, November 2013 [CHART]
New data from MailChimp supports the case that personalization can drive higher email open rates.
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