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Posts Tagged ‘Open Rates’

Email Open & Click Rates By Subject Line Length, 2013 [CHART]

By David Erickson | October 31, 2014

Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year.

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Email Metrics By Daypart, Q4 2013 [TABLE]

By David Erickson | August 25, 2014

Emails sent during the nighttime hours of 8pm to 12am saw the highest unique open rates, click rates, transaction rates and revenue per email.

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Email Marketing Metrics By Day Of Week, Q4 2013 [TABLE]

By David Erickson | August 25, 2014

Saturday had the highest open rates and average order sizes compared with all other days.

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US Email Marketing Benchmarks, 2013 [CHART]

By David Erickson | June 13, 2014

The mean unique open rate for US email marketers last year was 20.2% and the median rate 17.1%.

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Email Open & Click Rate Trends, Q4 2009-Q4 2013 [CHART]

By David Erickson | April 16, 2014

Open rates have been trending up, while click rates are moving in the opposite direction.

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Lift In Email Performance With Coupon Incentives, Q4 2013 [CHART]

By David Erickson | March 19, 2014

Email campaigns that offered recipients a coupon had a 34% higher unique click rate and a 14% higher unique open rate.

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Email Marketing Performance By Daypart, Q4 2013 [TABLE]

By David Erickson | March 5, 2014

That emails sent during off-peak hours – when the volume of emails was lowest – enjoyed the best response rates.

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Email Marketing Benchmarks [INFOGRAPHIC]

By David Erickson | February 12, 2014

This infographic from Experian illustrates some winning email marketing benchmarks.

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B2C Marketing Mobile Email Open Share, Q2-Q4 2013 [CHART]

By David Erickson | January 28, 2014

A growing share of B2C marketers’ email opens are occurring on tablets.

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Effect Of Email Subject Line Personalization On Open Rates By Industry, November 2013 [CHART]

By David Erickson | December 2, 2013

New data from MailChimp supports the case that personalization can drive higher email open rates.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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