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Posts Tagged ‘Open Rates’

Email Marketing Statistics for 2019 [INFOGRAPHIC]

By David Erickson | November 18, 2018 | 0

This infographic from EveryCloud illustrates 132 email marketing statistics you’ll want to consider as you plan for 2019.

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Email Personalization [INFOGRAPHIC]

By David Erickson | November 11, 2018 | 0
Infographic: Email Personalization

This infographic from Active Trail illustrates 13 email personalization statistics to help make your case. 

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Email vs Text Message Marketing [INFOGRAPHIC]

By David Erickson | November 19, 2017
Infographic: Email vs Text Message Marketing

This infographic pits email marketing versus text message marketing in a statistical standoff.

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Elements Of Successful Email Campaigns [INFOGRAPHIC]

By David Erickson | June 17, 2016

This infographic highlights research from email marketing service provider Constant Contact illustrating the elements of successful email campaigns.

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2014 Retail Email Marketing Benchmarks [CHART]

By David Erickson | May 6, 2015

Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments.

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Effect Of Frequency On Email Open Rates, B2B vs B2C [CHART]

By David Erickson | February 6, 2015
Effect Of Frequency On Email Open Rates - B2B vs B2C

Open rates are pretty steady for B2B, hovering around 30%.

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Metrics Used To Measure Email Subject Line Success, October 2014 [CHART]

By David Erickson | January 18, 2015

Open rate was far and away the most common metric for determining the best subject line, used by around eight in 10 marketers.

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Email Open & Click-Through Rates, 2010-2014 [CHART]

By David Erickson | January 14, 2015

Open rates are gradually climbing while click rates take the opposite direction.

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Email Open Rates By Hour Scheduled, 2013 [CHART]

By David Erickson | December 15, 2014

Open rates tended to be highest for emails scheduled in the evening hours, and lowest for those scheduled in the early morning and during traditional work hours.

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Email Open & Click-Through Rates, 2010-2014 [CHART]

By David Erickson | November 4, 2014

Email open rates declined on a quarter-over-quarter basis in Q2 to 30.8%, although they remain up from the year-earlier period (28.5%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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