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Posts Tagged ‘Online Coupons’

Most Effective Types Of Email Campaigns [CHART]

By David Erickson | August 27, 2016

The most commonly used email campaign types aren’t always the most effective.

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SMBs’ Planned Online Marketing Services Purchases, June 2015 [CHART]

By David Erickson | September 1, 2015

More than 7 in 10 US SMBs are buying some type of digital services today.

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Consumer Attitudes Toward mCommerce, February 2015 [CHART]

By David Erickson | February 17, 2015

Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.

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Influential Sources For College Students' Back-To-School Purchase Decisions, August 2014 [TABLE]

By David Erickson | January 22, 2015

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

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Online Coupon Users & Penetration, 2013-2016 [CHART]

By David Erickson | December 27, 2014

Online coupon users will account for 55.0% all US internet users in 2014.

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Products Most Likely To Be Shared On Social Media, October 2014 [CHART]

By David Erickson | November 29, 2014

Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.

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How Consumers Find Coupons, May 2014 [CHART]

By David Erickson | November 8, 2014

Inserts and circulars from Sunday newspapers were the No. 1 source used to find coupons in the past 30 days, cited by 61% of adults who used coupons.

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How Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]

By David Erickson | September 17, 2014

63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.

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Most Recent Method Used To Redeem Mobile Coupons, June 2014 [CHART]

By David Erickson | September 12, 2014

More than one-quarter of US digital couponers who had found a coupon via smartphone in the three months leading up to polling ultimately redeemed that deal in a store.

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Branding Effects of Online Coupons, August 2014 [CHART]

By David Erickson | August 31, 2014

When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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