Posts Tagged ‘Online Communities’
Top Reasons Brands Launch Online Communities [CHART]
Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.
Read MoreSocial Sites Used For Work By US Physicians, June 2014 [CHART]
44% of US physicians still aren’t using social media sites for professional purposes.
Read MoreAlways-On Consumers By Channel Use, February 2014 [CHART]
3 in 4 Always-On Consumers visit social networks, while two-thirds frequent news and magazine websites and half visit company websites.
Read MoreFinancial Pros' Use Of Social Tools For Business & Pleasure, Q1 2013 [TABLE]
One-third of respondents said they used LinkedIn only for business purposes, compared with 2% of Facebook users and 3% of respondents on Twitter.
Read MoreBranded Communities, 2011 vs. 2012 [CHART]
The proportion of brands that could be classified as having a cohesive strategy dropped from 42% last year to 37% this year.
Read MoreSocial Media Channels Used For Customer Service, 2012 [CHART]
The most common social channel for providing customer service was Facebook, which was also rated the most effective such channel by 42.5%.
Read MoreSMBs' Social Media Channels, March 2012 [CHART]
When it comes to the specific social channels SMBs are using, Facebook, not surprisingly, tops the list, with 26% of small businesses and 38% of medium-sized businesses saying they used a company Facebook page.
Read More