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Posts Tagged ‘Online Communities’

Top Reasons Brands Launch Online Communities [CHART]

By David Erickson | June 14, 2016

Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.

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Social Sites Used For Work By US Physicians, June 2014 [CHART]

By David Erickson | August 1, 2014

44% of US physicians still aren’t using social media sites for professional purposes.

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Always-On Consumers By Channel Use, February 2014 [CHART]

By David Erickson | February 19, 2014

3 in 4 Always-On Consumers visit social networks, while two-thirds frequent news and magazine websites and half visit company websites.

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Financial Pros' Use Of Social Tools For Business & Pleasure, Q1 2013 [TABLE]

By David Erickson | May 13, 2013

One-third of respondents said they used LinkedIn only for business purposes, compared with 2% of Facebook users and 3% of respondents on Twitter.

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Branded Communities, 2011 vs. 2012 [CHART]

By David Erickson | November 30, 2012

The proportion of brands that could be classified as having a cohesive strategy dropped from 42% last year to 37% this year.

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Social Media Channels Used For Customer Service, 2012 [CHART]

By David Erickson | November 21, 2012

The most common social channel for providing customer service was Facebook, which was also rated the most effective such channel by 42.5%.

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SMBs' Social Media Channels, March 2012 [CHART]

By David Erickson | September 27, 2012

When it comes to the specific social channels SMBs are using, Facebook, not surprisingly, tops the list, with 26% of small businesses and 38% of medium-sized businesses saying they used a company Facebook page.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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