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Posts Tagged ‘Online Branding’

Definition Of Brand Transparency [CHART]

By David Erickson | January 2, 2019
Chart: Definition of Brand Transparency

Transparency has in the past been pegged by consumers as one of the core values that brands should embody.

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College Students' Attitudes Toward Brands On Social Media, August 2013 [CHART]

By David Erickson | September 4, 2013

While nearly all college students have a Facebook account and three-quarters a Twitter account, roughly 4 in 10 don’t like to follow brands and about 1 in 8 don’t believe brands should be on social media at all.

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Effect Of Mobile & Tablet Advertising On Branding, 2013 [CHART]

By David Erickson | May 20, 2013

In 2013, mobile and tablet advertising got strong results across brand health metrics, raising ad awareness, purchase intent and brand favorability.

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Content Management Systems' Underperformance, May 2013 [CHART]

By David Erickson | May 17, 2013

Few companies believe that their content management system (CMS) facilitates a brand-enhancing digital presence.

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Interactive Online Video Advertising Effect On Branding, Q2 2012 [CHART]

By David Erickson | May 17, 2013

A Q2 2012 study from Millward Brown, Dynamic Logic and YuMe found that in most cases, interactive ads delivered greater brand metric results.

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Most Effective Audience Targeting Data Sources, April 2013 [CHART]

By David Erickson | April 29, 2013

More than 80% of advertisers find audience targeting to be very (29%) or somewhat (55%) effective, and the vast majority of agencies agree.

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Mobile Tactics Targeting In-Store Shoppers By US CPG Marketing Execs, November 2012 [TABLE]

By David Erickson | April 3, 2013

About 20% of CPG marketing executives cited standalone brand apps, and another 25% mentioned offers via retailer apps.

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Senior Marketers’ Top Concern, March 2013 [CHART]

By David Erickson | March 8, 2013

Senior marketers believe that their efforts are under more scrutiny these days, and consistent with that perception, count accountability as their top concern this year.

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Promoted Tweet Campaign Results, March 2013 [TABLE]

By David Erickson | March 7, 2013

Users exposed to a Promoted Tweet impression had an average 22% higher message association than those not exposed to Promoted Tweets.

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How Brand Marketers Manage Local Engagement, February 2013 [CHART]

By David Erickson | March 1, 2013

27% of brand marketers reported that increasing digital investment was the biggest change in their local marketing strategy in the past year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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