Posts Tagged ‘Online Branding’
Definition Of Brand Transparency [CHART]
Transparency has in the past been pegged by consumers as one of the core values that brands should embody.
Read MoreCollege Students' Attitudes Toward Brands On Social Media, August 2013 [CHART]
While nearly all college students have a Facebook account and three-quarters a Twitter account, roughly 4 in 10 don’t like to follow brands and about 1 in 8 don’t believe brands should be on social media at all.
Read MoreEffect Of Mobile & Tablet Advertising On Branding, 2013 [CHART]
In 2013, mobile and tablet advertising got strong results across brand health metrics, raising ad awareness, purchase intent and brand favorability.
Read MoreContent Management Systems' Underperformance, May 2013 [CHART]
Few companies believe that their content management system (CMS) facilitates a brand-enhancing digital presence.
Read MoreInteractive Online Video Advertising Effect On Branding, Q2 2012 [CHART]
A Q2 2012 study from Millward Brown, Dynamic Logic and YuMe found that in most cases, interactive ads delivered greater brand metric results.
Read MoreMost Effective Audience Targeting Data Sources, April 2013 [CHART]
More than 80% of advertisers find audience targeting to be very (29%) or somewhat (55%) effective, and the vast majority of agencies agree.
Read MoreMobile Tactics Targeting In-Store Shoppers By US CPG Marketing Execs, November 2012 [TABLE]
About 20% of CPG marketing executives cited standalone brand apps, and another 25% mentioned offers via retailer apps.
Read MoreSenior Marketers’ Top Concern, March 2013 [CHART]
Senior marketers believe that their efforts are under more scrutiny these days, and consistent with that perception, count accountability as their top concern this year.
Read MorePromoted Tweet Campaign Results, March 2013 [TABLE]
Users exposed to a Promoted Tweet impression had an average 22% higher message association than those not exposed to Promoted Tweets.
Read MoreHow Brand Marketers Manage Local Engagement, February 2013 [CHART]
27% of brand marketers reported that increasing digital investment was the biggest change in their local marketing strategy in the past year.
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