Posts Tagged ‘Nurturing Campaigns’
Email Personalization Tactics [CHART]
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report [PDF] from Evergage and Researchscape International, which surveyed 300 marketers on their personalization efforts.
Read MoreTop & Most Challenging Lead Nurturing Tactics [CHART]
The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic.
Read MoreConversion Rate Optimization Methods [CHART]
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
Read More