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Posts Tagged ‘News Radio’

Americans' Top News Sources [CHART]

By David Erickson | November 16, 2017
Chart: US Adults Top News Platforms - 2016-2017

Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.

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Audience Retention Rates by Length of Podcast [CHART]

By David Erickson | December 25, 2016
Chart: Audience Retention Rates by Length of Podcast

Listeners make their decisions to commit to a podcast in those crucial opening moments. A mediocre episode with a good intro will almost always perform better than a great episode with a poor intro.

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Local Radio Newscast Completion Rates by Duration [CHART]

By David Erickson | December 24, 2016
Chart: Local Newscast Completion Rates by Duration

There is a sharp drop off in newscast listening when a cast exceeds five minutes.

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Why People Listen To Radio [CHART]

By David Erickson | September 8, 2016

Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less.

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Reasons People Listen To AM/FM Radio, May 2013 [CHART]

By David Erickson | May 14, 2013

40% said a main reason for listening to AM/FM radio is to get in a better mood, with another 40% citing this as an important reason.

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Technologies Through Which Mobile Americans Get News, September 2012 [CHART]

By David Erickson | January 18, 2013

42% of US smart phone owners and 40% of tablet owners considered their laptop or desktop computers their primary news source.

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Media Consumption Of Mobile News App Users, June 2012 [TABLE]

By David Erickson | December 11, 2012

70% of mobile news app users got their news digitally, nearly twice as many as among mobile internet users who had not downloaded a news app.

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Primary News Sources Of Mobile Users, September 2012 [TABLE]

By David Erickson | December 11, 2012

A June survey from Pew put digital just 16 percentage points behind TV as the source where US news consumers got their news.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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