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Posts Tagged ‘News Marketing’

Millennials' Video Genres

By David Erickson | August 6, 2018
Chart: Millennials' Video Game Genreas By Device

Millennials in the US generally watch Comedy, Action/Adventure and Drama on TV but gravitate to News first on digital devices, finds a report from Oath.

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360 Videos [INFOGRAPHIC]

By David Erickson | February 24, 2018
Infographic: 360 Videos

This infographic examines engagement with 360 videos, claiming that they enjoy clickthrough rates averaging 4.51%, compared to 0.56% for traditional videos.

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Video Marketing Statistics [INFOGRAPHIC]

By David Erickson | June 24, 2016

Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.

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Americans' Positive Attitudes Toward Select Institutions [CHART]

By David Erickson | April 26, 2016

In some cases, there are marked variations in the views that American generations have of key institutions in the US.

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Half-Life Of Media/Entertainment, Finance & Shopping Apps, September 2015 [CHART]

By David Erickson | November 9, 2015

Media and entertainment applications have a slower attrition rate than financial and shopping apps.

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Mothers' YouTube Video Preferences, Q1 2015 [CHART]

By David Erickson | September 29, 2015

Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.

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Time Spent On Mobile Devices – Apps vs Browser, June 2015 [CHART]

By David Erickson | September 15, 2015

Apps continue to dominate US time spent with mobile, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014.

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Demographics Of US Mobile-Only Newspaper Readers, March 2015 [CHART]

By David Erickson | August 5, 2015

Males were the driving force behind mobile-only newspaper readership gains.

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News Topics Consumed Via Twitter vs Facebook [CHART]

By David Erickson | July 15, 2015

Roughly two-in-three Twitter news users (67%) report regularly seeing at least six of the 11 news topics asked about, compared with 57% of Facebook news users.

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Twitter Used For Breaking News [CHART]

By David Erickson | July 15, 2015

Nearly six-in-ten Twitter news users use the site to keep up with a news event as it is happening.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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