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Posts Tagged ‘New Zealand’

Creativity In Large Organizations, September 2014 [CHART]

By David Erickson | November 11, 2014

Fewer than 4 in 10 decision-makers from large enterprises who influence creative software purchases feel that their company compares well with firms recognized for their creativity.

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Daily Reach Of TV vs. Online Video By Country, July 2014 [CHART]

By David Erickson | August 1, 2014

Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that frequency.

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Average Number Of Mobile Apps Actively Used By Country, January 2014 [CHART]

By David Erickson | May 28, 2014

The majority of non-voice mobile time is likely being spent with apps rather than the mobile web.

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Online Display Ad Benchmarks By Region in 2013 [CHART]

By David Erickson | April 29, 2014

In North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%.

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Interactive Video Completion Rates Worldwide By Region, 2013 [TABLE]

By David Erickson | April 23, 2014

While clickthrough rates for such ads in 2013 were much lower than those for HTML5 polite video and in-stream video, at 0.17%, 0.39% and 0.60%, respectively, interactive videos did just what they set out to do: Engage those who did view them.

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Mobile Web Users Primary Ways Of Surfing The Web, February 2014 [CHART]

By David Erickson | February 24, 2014

6 in 10 mobile internet users from 14 key markets around the world say they typically go online to surf the web mostly (37%) or exclusively (23%) from their mobile phone.

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Top 10 Countries By Digital Natives Penetration, October 2013 [TABLE]

By David Erickson | October 22, 2013

If all the “digital natives” in the world combined to form their own country, it would be slightly larger than the US.

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Journalists' Personal Use Of Social Media Worldwide, 2013 [CHART]

By David Erickson | July 9, 2013

55% of journalists agree that blogs are a great way to build a personal profile, and 34% have one.

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Newspaper Circulation & Advertising Trends By Region, 2012 [CHART]

By David Erickson | June 13, 2013

Newspaper circulation around the world dropped by only 0.9% in 2012, as losses in North America and other regions were almost completely offset by gains in Asia.

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The State Of Infographics [INFOGRAPHIC]

By David Erickson | February 19, 2013

This infographic by Nowsourcing illustrates the effectiveness of infographics as a marketing tool.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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