Posts Tagged ‘New Zealand’
Creativity In Large Organizations, September 2014 [CHART]
Fewer than 4 in 10 decision-makers from large enterprises who influence creative software purchases feel that their company compares well with firms recognized for their creativity.
Read MoreDaily Reach Of TV vs. Online Video By Country, July 2014 [CHART]
Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that frequency.
Read MoreAverage Number Of Mobile Apps Actively Used By Country, January 2014 [CHART]
The majority of non-voice mobile time is likely being spent with apps rather than the mobile web.
Read MoreOnline Display Ad Benchmarks By Region in 2013 [CHART]
In North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%.
Read MoreInteractive Video Completion Rates Worldwide By Region, 2013 [TABLE]
While clickthrough rates for such ads in 2013 were much lower than those for HTML5 polite video and in-stream video, at 0.17%, 0.39% and 0.60%, respectively, interactive videos did just what they set out to do: Engage those who did view them.
Read MoreMobile Web Users Primary Ways Of Surfing The Web, February 2014 [CHART]
6 in 10 mobile internet users from 14 key markets around the world say they typically go online to surf the web mostly (37%) or exclusively (23%) from their mobile phone.
Read MoreTop 10 Countries By Digital Natives Penetration, October 2013 [TABLE]
If all the “digital natives” in the world combined to form their own country, it would be slightly larger than the US.
Read MoreJournalists' Personal Use Of Social Media Worldwide, 2013 [CHART]
55% of journalists agree that blogs are a great way to build a personal profile, and 34% have one.
Read MoreNewspaper Circulation & Advertising Trends By Region, 2012 [CHART]
Newspaper circulation around the world dropped by only 0.9% in 2012, as losses in North America and other regions were almost completely offset by gains in Asia.
Read MoreThe State Of Infographics [INFOGRAPHIC]
This infographic by Nowsourcing illustrates the effectiveness of infographics as a marketing tool.
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