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Posts Tagged ‘Multicultural Media’

Diversity In Ads: Effect On Purchase Decisions

By David Erickson | May 13, 2020 | 0
Chart: Diversity In Ads - Effect On Purchase Decisions

While multicultural media spending is growing, it is a small fraction of overall spend and far from proportional to the populations it is meant to target.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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