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Posts Tagged ‘Monitoring’

Financial Pros' Top Business Uses Of Social Media, Q1 2013 [TABLE]

By David Erickson | May 13, 2013

Financial professionals also reported turning to social media most often in order to read up on commentary and expert insights on the finance world.

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Consumer Attitudes Toward Interacting With Companies Online By Generation, December 2012 [TABLE]

By David Erickson | March 8, 2013

Roughly 40% of consumers under 55 (and 54% of consumers over 55) agreed that “companies that listen online are intruding on customers.”

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Americans Who Expect Companies To Listen To Them Online By Generation, December 2012 [CHART]

By David Erickson | March 8, 2013

Millennials between 18 to 24 years old were least likely to be aware of companies listening in, although still over three in five knew this went on.

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Types Of Local Market Data Collected By Marketers, February 2013 [CHART]

By David Erickson | February 25, 2013

Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.

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Consumer Attitudes About Online Monitoring By Generation, February 2013 [CHART]

By David Erickson | February 15, 2013

64% of 18-24-year-olds want companies to respond to them when they talk about them online.

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Events & Social Media Marketing Checklist [INFOGRAPHIC]

By David Erickson | February 11, 2013

This infographic from Marketo serves as a visual checklist for marketing your event via social media.

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Non-Traditional Retail Marketing, January 2013 [CHART]

By David Erickson | January 28, 2013

Retailers have mostly favored hosted social networking sites (75%), but are far less likely to have implemented other strategies such as SMS (40%), 2D barcode scanning by customer smartphones (30%), and location-based social networking (29%).

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Social Media Spending Increases, 2012 To 2013 [CHART]

By David Erickson | December 18, 2012

39.6% of business executives worldwide planned to boost Facebook marketing spending next year, 23.3% planned to spend more on Twitter & 14.9% on Pinterest.

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Top Social Media Marketing Investments, July 2012 [CHART]

By David Erickson | October 12, 2012

66% of marketers were investing in increasing their social media presence across different platforms & 56% were increasing the frequency of content published.

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B2B Marketers' Activities, September 2012 [CHART]

By David Erickson | October 1, 2012

B2B marketers are devoting a good deal of their work hours to content creation and management and lead generation.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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