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Posts Tagged ‘Mobile Social’

Social Media Use Frequency By Channel [CHART]

By David Erickson | June 27, 2018
Chart: Social Media Use Frequency

About 7 in 10 American adults report being online ‘almost constantly’ (26%) or ‘several times a day’ (43%), according to recent data from the Pew Research Center. Many of those are likely spending their online time visiting social media platforms.

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Smartphone Activities Americans Over 50 [CHART]

By David Erickson | May 18, 2018
Chart: Smartphone Activities Among 50-Plus

Seven in 10 Americans ages 50 and older own a smartphone, says the AARP in research, and those Americans are most likely to use their devices for messaging.

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Digital Marketing Reassessment [INFOGRAPHIC]

By David Erickson | March 31, 2018
Infographic: Digital Marketing Reassessment

This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning. 

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Instagram User Penetration, 2016-2021 [CHART]

By David Erickson | March 16, 2018
Chart: Instagram User Penetration, 2016-2021

One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.

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Website Referrals By Social Channel, 2016-2017 [CHART]

By David Erickson | February 25, 2018
Chart: Website Referrals By Social Channel - 2016-2017

According to a report by Shareaholic, the percentage of website traffic coming from Facebook has already declined drastically in the second half of 2017.

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Time Spent With Social Media By Generation & Device [CHART]

By David Erickson | February 5, 2018
Chart: Time Spent With Social Media By Generation And Device

It’s no surprise that Millennials’ social media time is mainly spent on smartphones. But what about older folks—are Baby Boomers and older users mostly mobile when it comes to social? Turns out, the answer is yes, if not quite to the same extent.

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Snapchat Advertising Revenues, 2016-2019 [PODCAST]

By David Erickson | November 9, 2017
Chart: Snapchat Advertising Revenues - 2016-2019

eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.

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Top Small Business Marketing Channels [CHART]

By David Erickson | November 6, 2017
Chart: Small Business Marketing Channels

Despite potential financial restrictions, marketing remains a priority for small business decision-makers.

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Live Video Streaming [INFOGRAPHIC]

By David Erickson | October 28, 2017
Infographic: Live Video Streaming

This infographic from Koeppel Direct illustrates the rise of live video streaming. 

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Gamers Favorite Mobile App Categories By Gender [TABLE]

By David Erickson | September 29, 2017
Chart: Gamers Favorite Mobile App Categories By Gender

Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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