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Posts Tagged ‘Mobile Social’

TikTok Adult Users, 2017-2020

By David Erickson | May 29, 2020 | 0
Chart: TikTok Adult Users, 2017-2020

The number of unique US adults visitors to the TikTok app has more than doubled in a year.

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Monthly US TikTok Users, 2018-2019 [CHART]

By David Erickson | December 4, 2019
Chart: Monthly US TikTok Users, 2018-2019

ByteDance acquired the Musical.ly video app in 2017, merged it with TikTok, and relaunched the combined entity in August 2018, keeping the name TikTok.

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Top Mobile Apps, 2019 [CHART]

By David Erickson | August 9, 2019
Chart: Top Mobile Apps

Of the 15 most popular mobile apps, Google owns seven of them; Facebook owns three and Apple only one.

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Social Media Demographics By Channel [TABLE]

By David Erickson | July 3, 2019
Table: Social Media Demographics By Channel

Adults in the US are still using YouTube more than any other social media: close to three-quarters of US adults use the platform, with usage high across demographic groups, according to a study from the Pew Research Center, which provides some updates on social platform usage.

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Instagram Statistics [INFOGRAPHIC]

By David Erickson | June 22, 2019
Infographic: Instagram Statistics

This infographic from Famemass illustrates 30 Instagram statistics marketers should pay attention to in 2019.

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Teens' Favorite Social Media Platforms, 2015-2019 [CHART]

By David Erickson | June 20, 2019
Chart: Teens' Favorite Social Media Platforms, 2015-2019

Looking at the period between Spring 2015 and Fall of 2017, Snapchat seemed to be on an unstoppable rise in becoming the favorite social platform for the majority of teens.

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Generation V's Preferred Social Media Apps [CHART]

By David Erickson | March 12, 2019
Chart: Generation V's Preferred Social Media Apps

Sure, teens aren’t that into Facebook anymore. But it still serves some purpose to them, according to the State of Gen Z report from the Center for Generational Kinetics.

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Pinterest Lens Visual Searches, 2017-2018 [CHART]

By David Erickson | November 28, 2018 | 0
Chart: Pinterest Lens Visual Searches - 2017-2018

Pinterest has an ambitious visual search strategy, which has produced tools such as Shop the Look, which lets users select blue dots within a pin to find similar products, and Lens, a real-time visual search tool embedded in the camera of the Pinterest App (and elsewhere).

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Wanna Reach Gen Z? Use Mobile Video [CHART]

By David Erickson | November 27, 2018 | 0
Chart: Mobile Apps Used By Gen Z & Millennials

Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.

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Generation V Tablet Activities [CHART]

By David Erickson | July 23, 2018
Chart: Generation V Tablet Activities

Some 65% of Gen V consumers report regular use of a tablet, according to a YouGov survey of almost 600 respondents ages 8-17. The results suggest that children ages 8-11 are the most frequent users (74% regularly using tablets), with regular usage tapering off among older kids.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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