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Posts Tagged ‘Mobile Social Media’

Primary Device Mothers Use To Access Facebook, Twitter & YouTube, July 2014 [CHART]

By David Erickson | October 24, 2014

Smartphones were the most-used device among mothers for logging on to Facebook and Twitter.

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American Mothers' Daily Smartphone Activities, July 2014 [CHART]

By David Erickson | October 23, 2014

Nine in 10 US mother smartphone users surveyed said they used their phones at least daily to send texts, while 79% said they accessed social media via such a device once a day or more.

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Leading Smart Phone Activities By UK Travelers, November 2013 [CHART]

By David Erickson | March 14, 2014

Domestic travelers in the UK were more than twice as likely to use their smartphones to find restaurants (60%) than those traveling abroad (29%).

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Time Using Tablets By Activity, September 2013 [CHART]

By David Erickson | September 27, 2013

Tablet owners spend half of their device time with entertainment activities such as playing games, reading books, watching live TV or listening to music and radio.

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Top Social Media Marketing Investments, July 2012 [CHART]

By David Erickson | October 12, 2012

66% of marketers were investing in increasing their social media presence across different platforms & 56% were increasing the frequency of content published.

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Most Popular Mobile App Categories Used By College Students [CHART]

By David Erickson | September 17, 2012

College students are one of the most likely demographics in the US to own a smart phone.

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Mobile Advertising Post-Click Actions, 2011 [CHART]

By David Erickson | September 11, 2012

Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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