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Posts Tagged ‘Mobile Shopping’

Mobile App YoY Usage Growth in 2014 [CHART]

By David Erickson | January 6, 2015

Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.

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Most Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]

By David Erickson | January 2, 2015

TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.

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Daily Smart Phone Activities By Mobile Moms, July 2014 [CHART]

By David Erickson | December 28, 2014

About six in 10 mothers describing the device as ‘like my backup brain.’

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How & Where People Use Mobile Apps, November 2014 [CHART]

By David Erickson | December 22, 2014

70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves.

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US Mobile Buyers As A Percentage Of Mobile Shoppers, 2013-2018 [TABLE]

By David Erickson | December 20, 2014

While the vast majority of retail purchases still take place in stores, the purchase decision process increasingly flows through smartphones.

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American Mobile Shoppers By Device, 2013-2018 [TABLE]

By David Erickson | December 19, 2014

Millions of Americans use their smartphones while shopping every day.

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Americans’ Attitudes Toward Mobile Payments By Generation, October 2014 [CHART]

By David Erickson | December 17, 2014

Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.

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How People Respond To Shopping Problems In Mobile Apps, October 2014 [CHART]

By David Erickson | December 6, 2014

Asked what they do when they struggle using a mobile app for shopping, 51% close the app and abandon their shopping cart.

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Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]

By David Erickson | November 13, 2014

Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.

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Live Primetime Social TV Activities, February 2014 [TABLE]

By David Erickson | November 12, 2014

78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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