Posts Tagged ‘Mobile Shopping’
Mobile App YoY Usage Growth in 2014 [CHART]
Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.
Read MoreMost Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Read MoreDaily Smart Phone Activities By Mobile Moms, July 2014 [CHART]
About six in 10 mothers describing the device as ‘like my backup brain.’
Read MoreHow & Where People Use Mobile Apps, November 2014 [CHART]
70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves.
Read MoreUS Mobile Buyers As A Percentage Of Mobile Shoppers, 2013-2018 [TABLE]
While the vast majority of retail purchases still take place in stores, the purchase decision process increasingly flows through smartphones.
Read MoreAmerican Mobile Shoppers By Device, 2013-2018 [TABLE]
Millions of Americans use their smartphones while shopping every day.
Read MoreAmericans’ Attitudes Toward Mobile Payments By Generation, October 2014 [CHART]
Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.
Read MoreHow People Respond To Shopping Problems In Mobile Apps, October 2014 [CHART]
Asked what they do when they struggle using a mobile app for shopping, 51% close the app and abandon their shopping cart.
Read MoreTop 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]
Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.
Read MoreLive Primetime Social TV Activities, February 2014 [TABLE]
78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.
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