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Posts Tagged ‘Mobile Shopping’

Smartphone Activities Americans Over 50 [CHART]

By David Erickson | May 18, 2018
Chart: Smartphone Activities Among 50-Plus

Seven in 10 Americans ages 50 and older own a smartphone, says the AARP in research, and those Americans are most likely to use their devices for messaging.

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Top Factors For Mobile Shoppers [CHART]

By David Erickson | October 20, 2016
Top Factors For Mobile Shoppers

Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.

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Smart Phone Activities By Generation, July 2015 [CHART]

By David Erickson | September 30, 2015

The only activity of those identified for which smartphones are the primary device is social media use.

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Millennials' Top Shopping-Related Activities By Device [TABLE]

By David Erickson | June 30, 2015

40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.

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TV Multitasking By Generation, April 2015 [TABLE]

By David Erickson | June 25, 2015

9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.

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Mobile Buyers As A Percent Of Mobile Shopper, 2013-2019 [TABLE]

By David Erickson | March 4, 2015

eMarketer estimates that more than 150 million people used a mobile device to research, browse or compare products last year.

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Consumer Attitudes Toward mCommerce, February 2015 [CHART]

By David Erickson | February 17, 2015

Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.

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Top 3 Business Challenges For Retailers, February 2015 [CHART]

By David Erickson | February 9, 2015

A leading 69% of retailers pointed to their need to be there to meet consumers’ use of mobile as part of their shopping experience as their top challenge.

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Global Mobile App Use Growth By Select Categories, 2014 [CHART]

By David Erickson | January 22, 2015

Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .

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Increased Mobile Activities Due To 4G Adoption, July 2014 [CHART]

By David Erickson | January 9, 2015

When a July 2014 Deloitte study asked subscribers in the US about which activities they conducted more frequently via their mobile networks since signing up for 4G, 33% said they watched more video.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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