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Posts Tagged ‘Mobile Metrics’

Top Mobile Marketing Metrics, May 2014 [CHART]

By David Erickson | May 27, 2014

While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.

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US Mobile Video Viewer Metrics, 2012-2018 [TABLE]

By David Erickson | May 12, 2014

Nearly half of the US population will use a tablet at least monthly in 2014.

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Mobile Device Share Of Online Conversions, August 2013 [CHART]

By David Erickson | August 26, 2013

A study of 100 million conversion events across 4 major verticals and multiple devices reveals that 31% of said conversions took place on a mobile device.

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US Mobile Search Advertising Growth By Metric & Device, Q2 2013 [CHART]

By David Erickson | July 18, 2013

US mobile paid search spend more than doubled year over year on both smart phones and tablets. By comparison, total search spend was up only 7% over Q2 2012.

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US Mobile Search Advertising Metrics By Device, Q1 2013 [CHART]

By David Erickson | March 28, 2013

Search advertising spending on tablets increased by 113% year-over-year in Q1 2013, representing 64% of mobile search spend.

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Mobile Email Opens, 2010-2012 [CHART]

By David Erickson | February 21, 2013

The share of email opens occurring on a mobile device keeps growing, climbing to 41% in the second half (H2) of 2012 from 36% in H1.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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