Posts Tagged ‘Mobile Marketing’
What Viewers Associate With Super Bowl Ads [CHART]
These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.
Read MoreNonprofit Communications Trends [INFOGRAPHIC]
This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.
Read MoreDemographics Of Snapchat Fans, August 2014 [CHART]
18- to 29-year-olds accounted for 71% of US internet users who had accessed Snapchat in the past 30 days.
Read MoreTop Types Of Financial Services & mCommerce Sites Visited By Mobile Italians, November 2013 [TABLE]
Nearly two-thirds (64.1%) of Italy’s mobile phone owners had a smartphone late last year—a gain of 23.5% compared with the same period in 2012.
Read MoreUK Travelers' Mobile Phone Status While Traveling, January 2014 [CHART]
When UK travelers visited another EU country, many of them switched off their mobile phones.
Read MoreMedia Users By Age & Channel, December 2013 [CHART]
More than 9 in 10 Americans listen to radio on a weekly basis, with those figures highest among Hispanics (94%) and African-Americans (92%).
Read MoreUS Print vs. iPad Magazine Ad Units, Q1 2012 & Q1 2013 [TABLE]
The number of ad units available on just the iPad increased nearly 24%, giving the iPad editions 56% of the total number of ad units as on print pages.
Read MoreImportance Of Mobile-Optimized Websites, May 2013 [TABLE]
78% of smart phone owners and 75% of tablet owners consider the “look and feel” of a company’s mobile website when considering whether or not to make a purchase from it.
Read MoreAmerican Smart Phone Users By Age, 2011-2017 [TABLE]
eMarketer estimates smart phone penetration of 3.2% among US children ages 0 to 11, with the lower end of the age range pulling down that rate.
Read MoreCPG Mobile Ad Post-Click Actions, 2012 [TABLE]
44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.
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