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Posts Tagged ‘Mobile Marketing’

What Viewers Associate With Super Bowl Ads [CHART]

By David Erickson | February 4, 2017
Chart: Super Bow Ads Associations

These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.

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Nonprofit Communications Trends [INFOGRAPHIC]

By David Erickson | February 12, 2015
Nonprofit Communications Trends

This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.

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Demographics Of Snapchat Fans, August 2014 [CHART]

By David Erickson | January 31, 2015

18- to 29-year-olds accounted for 71% of US internet users who had accessed Snapchat in the past 30 days.

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Top Types Of Financial Services & mCommerce Sites Visited By Mobile Italians, November 2013 [TABLE]

By David Erickson | May 29, 2014

Nearly two-thirds (64.1%) of Italy’s mobile phone owners had a smartphone late last year—a gain of 23.5% compared with the same period in 2012.

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UK Travelers' Mobile Phone Status While Traveling, January 2014 [CHART]

By David Erickson | March 13, 2014

When UK travelers visited another EU country, many of them switched off their mobile phones.

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Media Users By Age & Channel, December 2013 [CHART]

By David Erickson | December 19, 2013

More than 9 in 10 Americans listen to radio on a weekly basis, with those figures highest among Hispanics (94%) and African-Americans (92%).

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US Print vs. iPad Magazine Ad Units, Q1 2012 & Q1 2013 [TABLE]

By David Erickson | June 13, 2013

The number of ad units available on just the iPad increased nearly 24%, giving the iPad editions 56% of the total number of ad units as on print pages.

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Importance Of Mobile-Optimized Websites, May 2013 [TABLE]

By David Erickson | June 10, 2013

78% of smart phone owners and 75% of tablet owners consider the “look and feel” of a company’s mobile website when considering whether or not to make a purchase from it.

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American Smart Phone Users By Age, 2011-2017 [TABLE]

By David Erickson | May 30, 2013

eMarketer estimates smart phone penetration of 3.2% among US children ages 0 to 11, with the lower end of the age range pulling down that rate.

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CPG Mobile Ad Post-Click Actions, 2012 [TABLE]

By David Erickson | April 30, 2013

44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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