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Posts Tagged ‘Mobile Coupons’

Mobile Commerce [INFOGRAPHIC]

By David Erickson | August 13, 2016

This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.

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US Coupon Use By Type & Generation [CHART]

By David Erickson | August 4, 2016

US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.

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Consumers' In-Store Mobile Activities [CHART]

By David Erickson | June 20, 2016

Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.

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Why People Download Mobile Apps, May 2015 [CHART]

By David Erickson | July 3, 2015

Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps.

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How Mobile Millennials Discover Brands Online, September 2014 [CHART]

By David Erickson | April 21, 2015

On social, Millennials learn about products through peer activity.

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Interest In Activities You Can Do Using Mobile Wallets, March 2015 [CHART]

By David Erickson | March 19, 2015

Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.

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Consumer Attitudes Toward mCommerce, February 2015 [CHART]

By David Erickson | February 17, 2015

Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.

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Influential Sources For College Students' Back-To-School Purchase Decisions, August 2014 [TABLE]

By David Erickson | January 22, 2015

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

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Share Of Companies Offering Mobile Coupons, 2013-2016 [CHART]

By David Erickson | December 27, 2014

Adult tablet users are more likely than adult smartphone users to redeem mobile coupons.

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Mobile Coupon Users & Penetration, 2013-2016 [CHART]

By David Erickson | December 27, 2014

By 2016, 44.5% of marketers are expected to offer mobile coupons.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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