Posts Tagged ‘Mobile Analytics’
B2B Marketing Analytics Needing More Attention [CHART]
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
Read MoreMarketers' Confidence In Measuring Mobile Ad ROI, June 2014 [CHART]
Nearly all marketers increased their mobile ad budget in 2014—93% worldwide.
Read MoreMedia & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]
Brand building and loyalty were the top online priorities for media and entertainment companies.
Read MoreMobile Display Ad Effectiveness Grades, March 2014 [CHART]
eMarketer estimates steep growth (82.3%) in the amount spent on mobile display advertising in the US this year.
Read More2014 Marketing Technology Landscape [INFOGRAPHIC]
This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.
Read MoreTop Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]
Fewer marketers were interested in customer survey data and third-party market research.
Read MoreImmediate vs. Long-Term Transformational Marketing Data, November 2012 [TABLE]
Marketers most commonly saw Immediate Opportunity (defined as useful within the next 12 months) for customer profile data, web data and location data.
Read MoreBest Channels For Generating Customer Data, October 2012 [CHART]
As of October 2012, 49% of marketers said website analytics were the best source of customer data; 19% cited data from email campaigns and 12% said social media data.
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