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Posts Tagged ‘Mobile Analytics’

B2B Marketing Analytics Needing More Attention [CHART]

By David Erickson | January 1, 2017
Chart: B2B Marketing Analytics Needing More Attention

The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.

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Marketers' Confidence In Measuring Mobile Ad ROI, June 2014 [CHART]

By David Erickson | November 19, 2014

Nearly all marketers increased their mobile ad budget in 2014—93% worldwide.

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Media & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]

By David Erickson | November 13, 2014

Brand building and loyalty were the top online priorities for media and entertainment companies.

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Mobile Display Ad Effectiveness Grades, March 2014 [CHART]

By David Erickson | May 7, 2014

eMarketer estimates steep growth (82.3%) in the amount spent on mobile display advertising in the US this year.

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2014 Marketing Technology Landscape [INFOGRAPHIC]

By David Erickson | January 13, 2014

This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.

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Top Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]

By David Erickson | August 5, 2013

Fewer marketers were interested in customer survey data and third-party market research.

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Immediate vs. Long-Term Transformational Marketing Data, November 2012 [TABLE]

By David Erickson | February 21, 2013

Marketers most commonly saw Immediate Opportunity (defined as useful within the next 12 months) for customer profile data, web data and location data.

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Best Channels For Generating Customer Data, October 2012 [CHART]

By David Erickson | February 21, 2013

As of October 2012, 49% of marketers said website analytics were the best source of customer data; 19% cited data from email campaigns and 12% said social media data.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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