Posts Tagged ‘Middle East’
Consumer Attitudes Toward Spending On Socially Responsible Companies, 2011 vs 2014 [CHART]
Some 55% of online consumers from 60 countries say they are willing to pay extra for products and services from companies committed to positive social and environmental impact.
Read MoreGlobal Newspaper Circulation & Advertising Trends By Region, 2013 [CHART]
Print newspaper circulation around the world actually increased by 2% year-over-year in 2013, as gains in Asia and Latin America offset losses in other regions.
Read MorePropensity To Follow Brands On Social Networks By Generation, Q1 2014 [CHART]
Among internet users in North America, Baby Boomers in Q1 2014 were almost as likely as Millennials to have liked a brand on a social network during the month prior to the survey.
Read MoreTwitter Global User Share By Region, 2012-2018 [TABLE]
eMarketer’s figures differ from Twitter’s reported figure of 255 million monthly active users in 2013 because we rely heavily on consumer survey data.
Read MoreOnline Display Ad Benchmarks By Region in 2013 [CHART]
In North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%.
Read MoreInteractive Video Completion Rates Worldwide By Region, 2013 [TABLE]
While clickthrough rates for such ads in 2013 were much lower than those for HTML5 polite video and in-stream video, at 0.17%, 0.39% and 0.60%, respectively, interactive videos did just what they set out to do: Engage those who did view them.
Read MoreGlobal Online Ad Spending Share, 2012-2018 [TABLE]
The US is still the single biggest spender on digital ads, with North America thus the highest-spending region.
Read MoreFacebook Metrics In The Middle East & Africa By Age, January 2014 [TABLE]
Facebook users in the Middle East and North Africa—Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Syria and the UAE—skewed young.
Read MoreGlobal WhatsApp Users By Region, 2013 [CHART]
More than 200 million people worldwide now use WhatsApp regularly, according to a February 2014 blog post by GlobalWebIndex, and this figure jumped 175% last year.
Read MoreGlobal B2C eCommerce Sales By Region, 2012-2017 [TABLE]
In 2014, for the first time, consumers in Asia-Pacific will spend more on eCommerce purchases than those in North America.
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