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Posts Tagged ‘Microsites’

Budget Allocations For Medical Marketing [CHART]

By David Erickson | June 22, 2016

Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.

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Top Product Launch Go-to-Market Strategies, April 2015 [CHART]

By David Erickson | June 12, 2015

Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.

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Top Nonprofit Content Marketing Tactics, 2014 vs 2013 [TABLE]

By David Erickson | January 1, 2015

Social media, cited by 93%, was the top content tactic nonprofit professionals used.

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Use vs Effectiveness Of B2B Content Marketing Tactics, August 2014 [TABLE]

By David Erickson | December 13, 2014

B2B marketers pointed to video as one of the top three most effective content marketing techniques.

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Most Effective B2B Content Marketing Tactics, October 2014 [CHART]

By David Erickson | November 18, 2014

86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.

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Top Channels Marketers Use To Distribute Content, June 2014 [CHART]

By David Erickson | September 29, 2014

Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.

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B2B Content Marketing By Tactic [CHART]

By David Erickson | November 8, 2013

Compared to last year, the average number of tactics used has risen from 12 to 13.

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B2B Content Marketing [INFOGRAPHIC]

By David Erickson | November 6, 2013

This infographic from LinkedIn illustrate’s B2B content marketing efforts.

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Top B2C Content Marketing Tactics, 2012 & 2013 [TABLE]

By David Erickson | October 29, 2013

The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.

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Top Content Marketing Channels, August 2013 [CHART]

By David Erickson | October 3, 2013

The company website remains the most important channel for content, with 88% of marketers citing it.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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