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Posts Tagged ‘Microblogging’

Social TV Activities By Generation, December 2013 [TABLE]

By David Erickson | April 14, 2014

The Council for Research Excellence/Keller Fay Group found that millennials were the age group most likely to engage with social media while watching TV.

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Global Online & Social Activities By Device, Q1 2013 [TABLE]

By David Erickson | July 2, 2013

Social networking is used by more than six in 10 web users via PC, mobile and tablet.

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Ad Pros' Social Media Marketing Tactics, Q1 2013 [CHART]

By David Erickson | May 31, 2013

73% of respondents used branded pages on social networks to deliver messages, making it the most popular social media tactic among social advertisers.

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Social Tools New Vehicle Buyers Use For Research, September 2012 [TABLE]

By David Erickson | May 8, 2013

Fully 61% of new vehicle buyers in so-called mature markets, including the US, said they had used some form of social channel.

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Online Activities Of Americans By Generation, December 2012 [TABLE]

By David Erickson | May 1, 2013

Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers.

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Multitainment Behavior By Generation, March 2013 [TABLE]

By David Erickson | March 25, 2013

81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.

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Promoted Tweet Campaign Results, March 2013 [TABLE]

By David Erickson | March 7, 2013

Users exposed to a Promoted Tweet impression had an average 22% higher message association than those not exposed to Promoted Tweets.

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Twitter User Demographics [TABLE]

By David Erickson | February 18, 2013

The percentage of internet users who are on Twitter has doubled since November 2010, currently standing at 16%.

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Behavior Of Twitter's Mostly Mobile Users, February 2013 [CHART]

By David Erickson | February 15, 2013

These Primary Mobile Users are 57% more likely to compose original tweets, 63% more likely to click on links.

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Twitter Eyetracking Attention Order [HEATMAP]

By David Erickson | February 7, 2013

This heatmap illustrates the order in which people focus their attention on Twitter pages.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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