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Posts Tagged ‘Metrics’

Google AdWords Benchmark Metrics By Industry [CHART]

By David Erickson | June 23, 2016

The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.

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Influencer Engagement Challenges, May 2015 [CHART]

By David Erickson | October 15, 2015

Identifying the right influencers was the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers.

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US eCommerce Metrics by Device, Q1 2015 [CHART]

By David Erickson | August 31, 2015

Smartphones have grown to represent almost 1 in 5 visits to US eCommerce retailers.

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Email Click-Through Rates By Hour, 2013 [CHART]

By David Erickson | December 15, 2014

Trends surrounding click rates by hour scheduled are very similar to those surrounding open rates by hour scheduled.

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Email Open Rates By Hour Scheduled, 2013 [CHART]

By David Erickson | December 15, 2014

Open rates tended to be highest for emails scheduled in the evening hours, and lowest for those scheduled in the early morning and during traditional work hours.

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US eCommerce Benchmarks By Device, Q2 2014 [TABLE]

By David Erickson | November 18, 2014

Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1).

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Email Open & Click-Through Rates, 2010-2014 [CHART]

By David Erickson | November 4, 2014

Email open rates declined on a quarter-over-quarter basis in Q2 to 30.8%, although they remain up from the year-earlier period (28.5%).

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Email Open & Click Rates By Subject Line Length, 2013 [CHART]

By David Erickson | October 31, 2014

Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year.

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User Of Customer Lifetime Value Metrics, September 2014 [CHART]

By David Erickson | October 17, 2014

Attracting new customers is considered a greater priority for marketing organizations today than turning current customers into customers for life.

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Gmail Tab Delivery & Read Rates By Industry [CHART]

By David Erickson | October 1, 2014

Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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