Posts Tagged ‘Message Development’
How B2B Marketers Ensure Messaging Consistency, December 2014 [CHART]
B2B marketers were most likely to depend on templates and tools to reinforce training to maintain message consistency.
Read MorePrevalence Of B2B Message Development Processes, December 2014 [CHART]
Fewer than three in 10 B2B marketers followed a well-established message development process for marketing campaigns and sales content development.
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