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Posts Tagged ‘Message Development’

How B2B Marketers Ensure Messaging Consistency, December 2014 [CHART]

By David Erickson | February 24, 2015

B2B marketers were most likely to depend on templates and tools to reinforce training to maintain message consistency.

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Prevalence Of B2B Message Development Processes, December 2014 [CHART]

By David Erickson | February 24, 2015

Fewer than three in 10 B2B marketers followed a well-established message development process for marketing campaigns and sales content development.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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