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Posts Tagged ‘Media’

Americans' Trust In Mass Media, 2001-2018 [CHART]

By David Erickson | March 11, 2019
Chart: Americans' Trust In Mass Media, 2001-2018

Almost half (45%) of American adults now trust the mass media, representing an uptick from 41% last year and a low of 32% in 2016, per survey results from Gallup.

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Perceptions Of Gender Inclusivity [CHART]

By David Erickson | May 14, 2018
Chart: Perceptions of Gender Inclusivity

3 in 4 people in the US believe that traditional gender roles have changed. They don’t believe in  stereotypes such as a woman’s primary role being the caretaker of the home or a man’s primary role as being the breadwinner.

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Geographic Distribution Of Reporters & Editors, 1990-2015 [MAP]

By David Erickson | November 22, 2016
Map: Distribution-of Reporters and Editors - 1990-2015

In 1960, nearly a third of reporters and editors had never attended a single year of college; in 2015, only 8.3 percent could say the same.

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Chief Digital Officers By Industry, 2014 [CHART]

By David Erickson | August 14, 2015

CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.

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Preferred Media Type For Main News Source By Age, July 2013 [CHART]

By David Erickson | July 18, 2013

Asked their main source of news about current events in the US and around the world, 55% of survey respondents chose TV, with the internet coming in a distant second at 18%.

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American B2B Media & Information Industry Revenues, H1 2010-H2 2012 [CHAT]

By David Erickson | June 5, 2013

Business-to-business (B2B) media and information industry revenues reached $25.5 billion in 2012, representing 3.4% growth from $24.7 billion in 2011.

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Sites Most Likely To Influence A Purchase, December 2012 [CHART]

By David Erickson | April 10, 2013

Facebook was the social network most likely to influence purchases among US internet users surveyed by Technorati in December 2012.

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Americans' Daily Media Consumption, 2012 vs 2013 [CHART]

By David Erickson | April 4, 2013

Americans are holding steady in terms of their TV consumption and non-work-related internet use, but are spending more time with other activities such as reading books and accessing the internet via a mobile device.

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News Audience Trends, 2011 vs 2012 [CHART]

By David Erickson | March 19, 2013

Local TV saw a significant 6.5% drop in audience size between 2011 and 2012, finds Pew Research Center’s Project for Excellence in Journalism in its State of the News Media 2013 study.

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Most Influential Sites On Purchase Decisions, December 2012 [CHART]

By David Erickson | February 27, 2013

86% of influencers blogged regularly, and more than half operated between two to five blogs.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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