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Posts Tagged ‘Media Relations’

Top Factors That Would Most Improve Press Release Effectiveness

By David Erickson | June 23, 2020 | 0
Chart: Top Factors For Improving Press Release Effectiveness

Almost any journalist (or editor or producer or blogger or podcaster) will tell you they are inundated with irrelevant pitches from public relations ‘professionals.’

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Credibility Of Company Spokespeople By Type [CHART]

By David Erickson | May 13, 2016

Trust in the institutions of government, business, media and NGOs has increased across the globe.

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Trust In Advertising By Format, October 2015 [CHART]

By David Erickson | December 8, 2015

Among paid media channels, traditional media outperform online and mobile ads in trust.

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Twitter Used For Breaking News [CHART]

By David Erickson | July 15, 2015

Nearly six-in-ten Twitter news users use the site to keep up with a news event as it is happening.

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Why Journalists Use Twitter & Facebook, January 2015 [CHART]

By David Erickson | June 1, 2015

Individual reporters are making themselves known on Twitter and Facebook.

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Most Popular Sources Of News By Generation [CHART]

By David Erickson | April 25, 2015
Most Popular Sources Of News By Generation

Most Popular Sources Of News: The younger you are, the more likely you’ll turn to social media for your news.

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How People Interact With Media Brands On Twitter [INFOGRAPHIC]

By David Erickson | March 5, 2014

This inforgraphic from newsworks.org.uk illustrates how Twitter users interact with journalism organizations.

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Most Difficult Inbound Marketing Tactics, September 2013 [TABLE]

By David Erickson | October 22, 2013

Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.

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Journalists' Trust In Various Sources, 2013 [CHART]

By David Erickson | July 9, 2013
Chart - Journalists Trust In Various Sources 2012

The sources most trusted by journalists were academics and other experts, who were trusted by 70 percent of journalists.

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Journalists' Personal Use Of Social Media Worldwide, 2013 [CHART]

By David Erickson | July 9, 2013

55% of journalists agree that blogs are a great way to build a personal profile, and 34% have one.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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