Posts Tagged ‘Media Marketing’
Engagement With Local Stories [PRESENTATION]
When you come across a story about your town, city or state, what makes you want to share it?
Read MoreAverage Website Conversion Rates By Industry [CHART]
Average conversion rates broken down by industry.
Read MoreMobile Content Activities, June 2012 [CHART]
Game playing topped the list of mobile content activities among US tablet owners in June 2012, with 59% of respondents having done this activity.
Read MoreFrequency Of Digital Content Purchasing By Country, December 2012 [CHART]
11% of internet users in the US say they regularly pay for digital content such as newspapers, TV programs, film, eBooks, music and smart phone apps.
Read MorePer-Issue & Subscription Prices Of Media Tablet Apps, 2012 [CHART]
Nearly two-thirds of US tablet & 59% of smart phone owners said they would not pay even to access their ‘favorite’ mobile news source.
Read MorePaid Content & Media-Related Tablet Apps By Media Type, 2012 [CHART]
In November 2012, 62% of magazine tablet apps worldwide and 59% of newspaper tablet apps relied on a paid model.
Read MoreUS Search Advertising Click-Through Rates By Industry, Q3 2011- Q3 2012 [CHART]
US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%.
Read MoreTablet Users Who Read Newspapers/Magazines by Tablet Brand, August 2012 [CHART]
More than a third of tablet users in the US read newspapers on their devices each month, and even more check out magazines.
Read MoreInternet Ad Revenues By Industry, H1 2011 vs H1 2012 [CHART]
Retail advertisers accounted for 20% of the $17 billion in first half (H1) revenues, or $3.4 billion.
Read MoreDevice On Which News Consumers Prefer To See Ads, August 2012 [CHART]
Nearly half of all US news users told Pew they didn’t like to see ads on any digital platform where they read the news.
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