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Posts Tagged ‘Media Buying’

Marketers Digital Skills Gaps [CHART]

By David Erickson | November 21, 2016
Chart - Marketers Digital Skills Gaps

84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.

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Media Buyers' Top Concerns Over Programmatic Buying, February 2013 [CHART]

By David Erickson | April 24, 2013

The greatest percentage (68%) of media buyers wanted more data to inform bids.

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Top Publisher Concerns Over Programmatic Trading, February 2013 [CHART]

By David Erickson | April 24, 2013

When asked what part of the ad-sales process could be automated, publishers ranked reviewing an ad’s quality last.

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Prospects For Programmatic Media Buying, February 2013 [CHART]

By David Erickson | April 24, 2013

70% of North American media buyers and publishers are already doing some programmatic trading.

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Strategic Media Buying Landscape [INFOGRAPHIC]

By David Erickson | March 18, 2013

This infographic from LUMA Partners illustrates today’s complex strategic media buying landscape.

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Ad Agency Outlook, Q3 2012 [TABLE]

By David Erickson | November 2, 2012

The onslaught of political advertising has left many non-political media buyers deciding to take a back seat until after the election.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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