Posts Tagged ‘Media Buying’
Marketers Digital Skills Gaps [CHART]
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
Read MoreMedia Buyers' Top Concerns Over Programmatic Buying, February 2013 [CHART]
The greatest percentage (68%) of media buyers wanted more data to inform bids.
Read MoreTop Publisher Concerns Over Programmatic Trading, February 2013 [CHART]
When asked what part of the ad-sales process could be automated, publishers ranked reviewing an ad’s quality last.
Read MoreProspects For Programmatic Media Buying, February 2013 [CHART]
70% of North American media buyers and publishers are already doing some programmatic trading.
Read MoreStrategic Media Buying Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex strategic media buying landscape.
Read MoreAd Agency Outlook, Q3 2012 [TABLE]
The onslaught of political advertising has left many non-political media buyers deciding to take a back seat until after the election.
Read More